Work & Play
"work and play" is a work that wants to try to describe a city, London,when crosses the economic and social crisis and while waiting for the Olympics in 2012.
"London 012 - Work and play" do not want to be a classic reportage, where the photos lead to a caption, but a collection of photos from which to draw inspiration on the actual situation in London.
The work has focused on the atmosphere in the grim landmarks of the city during the economic crisis and the belief that sport in Britain is particularly strong for several sports.
"work and play" for the English slang is a play where he can 'be either sport as a pastime or leisure activities (for example, has the highest number of mothers with children ranging in stadiums in Europe), and I wanted to use this title for focusing the eyes on how to be British in times of crisis.
work and play is this aspect of loneliness that characterizes London today, brokers and widespread despair in Britain began to perceive better than in other parts of Europe.
work and play is a journey that will end in 2012, with the Olympics, and witness the evolution or collapse, if you will, of this company at the peak of social unrest and financial.
The aim of the project is the publication of a limited edition book of photographs.
Along with an art director I work with have already 'thought of editing and a page layout in keeping with the quality' of the images and we have already 'estimated budgets with different cards, one of the best, and the number of copies provided, the total costs of project.
The aim is to create parallel evocative images of the city 'that can be individually associated with a brand that has some relationship with the city', life in the city 'or the Olympic Games.
"London 012 - Work and play" do not want to be a classic reportage, where the photos lead to a caption, but a collection of photos from which to draw inspiration on the actual situation in London.
The work has focused on the atmosphere in the grim landmarks of the city during the economic crisis and the belief that sport in Britain is particularly strong for several sports.
"work and play" for the English slang is a play where he can 'be either sport as a pastime or leisure activities (for example, has the highest number of mothers with children ranging in stadiums in Europe), and I wanted to use this title for focusing the eyes on how to be British in times of crisis.
work and play is this aspect of loneliness that characterizes London today, brokers and widespread despair in Britain began to perceive better than in other parts of Europe.
work and play is a journey that will end in 2012, with the Olympics, and witness the evolution or collapse, if you will, of this company at the peak of social unrest and financial.
The aim of the project is the publication of a limited edition book of photographs.
Along with an art director I work with have already 'thought of editing and a page layout in keeping with the quality' of the images and we have already 'estimated budgets with different cards, one of the best, and the number of copies provided, the total costs of project.
The aim is to create parallel evocative images of the city 'that can be individually associated with a brand that has some relationship with the city', life in the city 'or the Olympic Games.
